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I develop end-to-end content strategies that connect your business goals with actionable plans. My process begins with discovery — auditing existing content, analyzing competitors, and researching market opportunities — then moves into planning that defines goals, workflows, and key messages. I guide execution by providing editorial direction and standardization, and close the loop with analysis that measures impact and informs improvements. The result is a clear, sustainable strategy that keeps your team aligned and your messaging effective.

My thoughtful and thorough editing skills have been honed over 15 years of managing content for high-volume and fast-paced digital publishers and organizations. I’m comfortable taking a piece of writing from idea to execution or picking up prewritten content and editing for grammar and voice. I have worked with writers of all skill levels and expertise and have a network of freelancers to call on to support your content needs.

I’ve been a storyteller my whole life. Whether I’m tackling complex topics for editorial articles or developing a narrative for a brand’s website and marketing materials, my primary focus is always on maintaining brand voice, increasing engagement, and providing clear and effective copy.

I’ve tackled complex digital content projects for major brands—from complete site redesigns and content migrations to editorial audits and website reorganizations. My hands-on approach will help you get your project done efficiently.

When it comes to content, I believe that data should always drive decision-making. I have extensive experience leveraging analytics to craft a winning digital content strategy. If search performance is your goal, I can help by providing keyphrase research and creating and editing search-optimized content.