As a senior member of the digital marketing team, I planned and led comprehensive strategies for assigned service lines across multiple owned and paid channels, reaching a variety of target audiences. I successfully executed complex, large-scale digital projects that supported the organization’s goals and priorities.

As Digital Director, I spearheaded a new digital content strategy centered around increasing search performance, converting memberships, and growing traffic. I also performed a complete content audit and restructured the website’s vast content categories, managed the site’s daily editorial content, and worked with the creative staff and social media manager to launch a refresh of the brand’s popular Instagram account (1M followers).

Read my writing at Yoga Journal.

Over six-plus years as Digital Editor, I transformed the brand’s online presence by increasing and streamlining the site’s editorial content. In addition to overseeing the brand’s short- and long-term digital strategy and budget, I also directed a complete website redesign and content migration in 2017, launched a successful daily newsletter, introduced various large-scale, digital-first packages, and managed a team of talented writers and editors.

Read my writing at 5280.

I worked with this water engineering firm to direct the content strategy for a new subsite focused on showcasing innovative water solutions across their organization.

I credit my headline-writing skills to this fast-paced publication. I started as a digital reporter and producer, covering everything from breaking and trending news to style and health, before moving on to assist with the opinion section. Finally, I worked as the weekend homepage editor, where I assigned and edited content, monitored the wire, and consistently updated the website.

Read my trending & breaking news writing.
Read my health stories.
Read my style stories.

As a freelance features writer for this online publication, I spearheaded a popular Ask the Experts column, covering topics such as early childhood education, recycling, young adult unemployment, college debt, and others.